What we do and how we do it.

We are a London based retail company for design eyewear born in 2011.

We are here to get you the eyewear you love at a smart price and in a simple, effective way.  Just that.

Like true geniuses, we master both creativity and methodical work. We source fabulous sunglasses and prescription frames for you. But we are also really good at delivering your purchases.

Buying from us is easy, safe and hussle free. 

We like being upfront. We dispatch orders straight away, and all the products in our website are in stock. We are good but not perfect. If we make a mistake we will tell you and will find the best possible alternative for you.

We love our business and work hard to ensure that you love the experience as much as your beautiful new glasses.


Why is it safe to buy from us

Because we make sure that your personal data is handled securely, your payments are safe and logistics work.

Our websites are PCI compliant. We use reputable third party payment platforms: SagePay and PayPal. We cannot view or retain your credit card information.  This information is handled securely by SagePay and PayPal.

We will only use trustworthy delivery companies.  So it is quick, easy and safe.  We will always be clear about our dispatching and delivery timings.


Who is Jo-oh Glasses

Jo-oh Glasses is a trade mark brand of HighEnd Glasses Ltd.

We source our glasses in the EU and sell them in the UK and worldwide from our base in London.

If you want to check us out, our company information is:


HighEnd Glasses Ltd. 

The Generator Business Centre,

95 Miles Road, Mitcham, London CR4 3FH, UK

UK Company’s House No. 07642242

VAT No. GB 114546433

(you can verify the VAT numbers for any EU company at http://ec.europa.eu/taxation_customs/vies/)